I have a personal facebook account and I love it. I have been in contact with old high school friends as well as relatives. Great way to share our lives.
Professionally, our library currently does not allow social networking sites, but we hope to change that by the end of the summer. When that happens, we can consider joining other libraries on facebook or twitter. Should be loads of fun!
I like what Stephenie Meyer did with her twilight series. Very creative marketing strategy. My husband has a small business and I think this may be the way to go.
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